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We promote projects that create shared value for communities

We consider essential that customers, colleagues, consultants, and suppliers can rely on cohesive communities, animated by a shared sense of responsibility to others and by a widespread culture of legality and protection of common good.

For this reason, we actively support those people and organizations that promote the social development of the territories in which we operate, with the ambition of creating shared value.

In particular, we support causes and projects in favour of young people, enhancing the expression of their creativity and the adoption of healthy and active lifestyles.

Our goal is to make these positive-impact projects increasingly integrated in our business strategy over time.

The projects we pursue come from the cooperation with some of the most important Italian and international social promotion organizations.
More specifically:

Kids Creative Lab

Kids Creative Lab is an educational project developed through the cooperation between the Peggy Guggenheim Collection and OVS Spa.

The fifth edition of the project was centered on sustainability and safeguarding of marine ecosystems and has been a real record edition, with the participation of over 1,400,000 children, 50,000 classes, and 6,000 schools.

In 2017 the project evolves and focuses on Social Practice. Children will be invited to create a collective action, with the aimed to produce a social change. This year edition is called We the Kids and will involve children from Italian primary schools in a motoric performance led by an artist that works on Social Practice and aimed at producing a contemporary work of art of which the project participants will be the protagonists.

Arts of Italy

Arts of Italy is the innovative project of OVS aimed at raising awareness on the protection and enhancement of the art heritage of our country.

Italy is an icon of beauty and the OVS Arts of Italy project intends to promote the sensitivity and the desire to discover the uniqueness and the excellence of the Italian know how.

After the success of the first edition, the second edition was launched. This will focus on decorative arts and will contribute to support Norcia, one of the villages most affected by the earthquake that hit the centre of Italy.

Also this year, a capsule collection with a strong visual impact has been developed, inspired by acknowledged masterpieces of Italian art, but chosen from the lesser-known ones, inspired by the iconographic patterns in certain works of the 17th and 18th centuries belonging to the collection in the Palatine Gallery in Palazzo Pitti and the Museo degli Argenti in Florence, and the Museo Poldi Pezzoli in Milan.


BullisNO - Chi bulla perde (Bullies Lose) is a social project to fight against bullying and cyberbullying, in cooperation with Fare x Bene Onlus, a charity that supports, promotes, and protects one’s inviolable rights. The project is intended for teachers and parents, to provide them with useful tools to address their complex educational task and act against and manage the effects of bullying and cyberbullying.
Given the success of last edition, the project will continue also during the 2017/18 season with the name BullisNoteen and focusing on the subject of ‘Cyberblame’ (the deliberately hostile and annoying message posted by a user to the community against another specific individual), following the two channels: offline, with educational and awareness projects against any form of discrimination and violence, bullism and cyberbullism, and online, with a contest dedicated to 9-18 years old boys and girls.

An excellent class

Upim and Giunti Progetti Educativi have developed “Una classe di tutto rispetto” (An excellent class), the educational campaign devoted to the value of respect, kindness, and solidarity. Over 240 classes and 6,000 children have joined the second edition of the educational project that aims to raise children’s awareness on the respect for inter-cultural diversity and for the differences in one’s character or connected with disabilities, on the identification and prevention of bullying or abuse situations, on the attention and care for the people and places they attend, and on the importance of solidarity, acceptance of others, and sharing.


OVS Spa was an official partner of the thirteenth edition of Convivio, the most important charity trade show in Italy, which was held in Milan from 8 to 12 June 2016. This involved five days of fair-trade shopping to continue to address the problem of AIDS in a concrete way.
OVS Spa realised the 3000 official t-shirts of the 2016 edition, which were worn by the numerous testimonials of Convivio, as well as by volunteers and sales staff.

Children in the office

OVS Spa has been taking part in the “Bimbi in Ufficio” (Children in the office) initiative for years now, welcoming the employees’ children and their families in the company with activities promoted to improve the work & life integration. Children are welcome in the headquarters to spend a special day with mum and dad, they are accompanied in a company tour to learn how their parents spend their time when away from home, and are involved in various educational labs and recreational activities.

Other initiatives
Sustainable Stores

A point of sale is a starting point for a better world

Sustainable Cotton

We focus on cotton that is truly natural for both farmers and the environment

Natural Resources

To build a beautiful future, no opportunity is missed

Sustainability Report

With this inaugural sustainability report, OVS begins an important journey of sharing

Valuable Products

We are particularly inspired by quality, also when it comes to our future life

Circular Approach

We give value to our products also after use

OVS People

We all feel involved as we all really are

Responsible Production

We rely on thousands of people that rely on us

Respects for Animals

Respect is always fashionable in our company, even for animals

#Wecare Manifesto

We are aware of the role that we can have in taking care of a more sustainable future for the environment